FRANKLIN ROAD ACADEMY PORTFOLIO

See below for a sample of work created while at Franklin Road Academy.

FRA CAPITAL CAMPAIGN MICROSITE

This microsite was created to commemorate FRA’s historic capital campaign, A Unique Moment in Time. Using a rough template inherited from the school website’s launch years prior, I built out all the pages, designed all the graphics, and worked with Finalsite developers to tweak the code where necessary.

WEB DESIGN AND CONTENT MANAGEMENT

Tasked with managing, curating, and streamlining the school’s existing website, I quickly set out to re-organize the site’s structure where needed, archive old pages, and design new and existing pages to better reflect the school’s brand identity. Still an ongoing project, these pages were created or re-designed as part of that process, integrating cleaner, more unified layouts, white space, a consistent use of fonts, photo curation, and graphics.

EMAIL MARKETING

Launching at the beginning of the 2021-22 school year, I redesigned all of FRA’s email communications including its weekly, monthly, and quarterly e-newsletters. In addition, I focused on elevating the school’s special communications — particularly those for holidays and special events — by integrating more graphic-focused designs and, when appropriate, animated gifs for an extra bit of fun. Click below to view an email in its entirety.

FRA Celebrates Christmas
Annual Christmas Video Announcement
Panther Press Newsletter
Admission Newsletter

VIDEO

The videos linked below, most utilized for integral fundraising campaigns, were especially fun projects. For all, I created the graphics and animations, sourced and edited the background music, and edited the footage from video shot by a member of the FRA communications team.

2021-22 Annual Fund Launch
Stars and Guitars “Raise the Paddle” Thank You / Innovation Labs Overview
Giving Day 2022: “Where is Everybody?”
Giving Day 2022: Class of 2022
Class of 2022 Senior Send-Off